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Grants to Louisiana Arts and Cultural Nonprofits in Eligible
Areas to Promote Tourism and Improve the Local Quality of Life

Tourism Marketing Initiative Grant Program

Agency Type:

Local

Funding Source:

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Visit Lake Charles, Lake Charles/SWLA Convention and Visitors Bureau and Arts and Humanities Council

Deadline Date:

05/27/22 5:00 PM

Description:

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Grants of up to $2,000 to Louisiana nonprofit arts organizations in eligible areas to improve the quality of life and promote local tourism through the enhancement of the local arts and cultural sector. Funding is intended to increase community participation and audience attendance at arts-based projects. The goal of the grant program is to promote and market rich cultural programming in Calcasieu Parish.

Marketing Initiative Grants must: (a) provide for the growth of cultural tourism in Calcasieu Parish; (b) improve the overall cultural atmosphere and quality of life for the citizens of Calcasieu Parish; and (c) provide for the stabilization of arts and humanities organizations through increased audience attendance and community participation in projects

Grant funds shall be used in one or more of the following areas:

  • Advertising and promotion efforts to expand attendance at arts and cultural events and to inform the public of new or existing events that are appropriate for the tourism market;
  • Co-operative advertising directed to incoming visitors to Calcasieu Parish;
  • Brochure development and printing for a festival, attraction, or other cultural program or event. Membership or other brochures used primarily for fundraising by an organization shall not be considered eligible under this grants program.
  • Other eligible expenses include:
    • Website or other web-based design or development;
    • Digital or print billboards;
    • Printing for programs, flyers, handbills, posters, or other promotional print materials;
    • TV or radio commercials
    • Public relations, press kits
    • Print or online advertising;
    • Special advertising or promotional items
  • All brochures should be available to the public at least sixty (60) days prior to the event/season promoted within. In addition, any print materials supplied to the CVB should be accompanied by a distribution list that indicates when and where the materials should be used.
  • All applications should involve marketing industry professionals as appropriate for the project (advertising, graphic design, printing, public relations, etc.). Additionally, all project applications should address the organization’s distribution and marketing plan created as a result of the project.

GrantWatch ID#:

GrantWatch ID#: 195922

Estimated Size of Grant:

Applicants may submit one request, of a minimum of $500 and not to exceed $2,000.

Term of Contract:

June 15, 2022-June 14, 2023

Additional Eligibility Criteria:

Non-profit arts, humanities, or cultural organizations domiciled in Calcasieu Parish are eligible to apply for funds. Organizations must be tax-exempt under Section 501(c)(3) of the Internal Revenue Service Code or be a public agency.

All nonprofit organizations must be in good standing with the Louisiana Secretary of State. To check your organization’s domicile address, visit https://coraweb.sos.la.gov/CommercialSearch/CommercialSearch.aspx

Cooperative projects that involve two or more organizations may submit one application that is separate from an application that any of the involved individual organizations may be submitting.

During a calendar year, any organization that receives grant funds from any Lake Charles/SWLA Convention & Visitors Bureau (CVB) program may not apply for other grants available from the CVB.

Pre-Application Information:

FY 2022-2023 Timeline:
- May 2, 2022: Application and guidelines available online.
- May 27, 2022: Applications due via email by 5 p.m.
- June 9, 2022: Grant panel review session.
- June 15, 2022: Grant activity period begins.
- July 23, 2023: Grant agreement and attachments due via email by 5 p.m.
- June 14, 2023: Grant activity period ends.
- July 30, 2023: Hard deadline for Final Reports. Submit via email

Free assistance with grant applications is provided by the Arts Council prior to submission.

A dollar-for-dollar cash match from non-governmental sources is required for those projects that are income-producing. Projects that are non-income producing may substitute the cash match requirement with documented in-kind services equal to the amount of the grant request.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit applications to jordang@artscouncilswla.org

Direct questions to Jordan Gribble, Community Development Coordinator, at the email address above.

Arts and Humanities Council of Southwest Louisiana
(337) 439-2787

URL for Full Text (RFP):

Geographic Focus:

USA: Louisiana: Calcasieu Parish

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