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Legends and Lore Marker Grant Program

Grants to USA Nonprofit Organizations, Academic Institutions, and
Government Entities for Cultural Roadside Plaques

Agency Type:

Foundation / Corporation

Funding Source:

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William G. Pomeroy Foundation

Deadline Date:



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Grants to USA nonprofit organizations and academic institutions, and local, state, and federal government entities in multiple states for activities that integrate folklore and legends into the local culture. Funding is intended to promote cultural tourism and strengthen the local culture by identifying designated sites with commemoration plaques and roadside markers. Eligible applicants are located in Alabama, Connecticut, Idaho, Louisiana, Missouri, New York, North Carolina, Oregon, Pennsylvania, Vermont, or West Virginia.

The most successful Legends & Lore grant applications will likely include the following common genres of folklore:

  • Myths — traditional stories that usually concern the nature of the cosmos; they often involve divine and supernatural beings.
  • Legends — traditional stories that usually concern historical events; they often involve heroes, heroines, villains, and monsters, including ghosts or haunted places.
  • Tall tales — traditional stories similar to legends that exaggerate the lives of local people.
  • Folktales — traditional stories such as fables and fairy tales that occur “outside” of cosmic or human history; they often involve animals or symbolic creatures as the main characters.
  • Place-name anecdotes — traditional stories that explain the reason for the name of a location.
  • Folksongs and ballads — traditional stories told in song that often convey myths, legends, and related folklore.
  • Superstitions — folk beliefs that may or may not have scientific accuracy but that are important to the community that believes in them.
  • Festivals, holidays, parades, and rituals that represent a community.
  • Certain dances, music, architecture, foodways, arts, crafts, and similar performances can be folklore if they distinguish the community or region as the “home” of the item or activity.

Grant recipients will be responsible for the installation of the marker (and, if required by their local transportation department, for the cost of a breakaway pole).

GrantWatch ID#:

GrantWatch ID#: 185907

Estimated Size of Grant:

Marker grants are fully-funded and cover the entire cost of the marker, pole, and shipping.

Additional Eligibility Criteria:

Legend & Lore grants are available to 501(c)(3) organizations, nonprofit academic institutions, and local, state and federal government entities within the United States. Interested individuals are encouraged to contact an eligible local organization, such as an applicable historical society or folklore-related nonprofit. They will often apply for the grant on behalf of the individual.

Pre-Application Information:

Applications are accepted twice a year.

Round 1:
03/23/20 – Application becomes available online
05/01/20 – Application deadline
06/19/20 – Grants awarded

Round 2:
08/17/20 – Application becomes available online
10/02/20 – Application deadline
11/20/20 – Grants awarded

Applicants may apply for multiple markers in each grant round or in subsequent grant rounds.

A letter from the landowner granting permission for the marker to be installed is required.


Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online:

For any questions, contact Christy at or 315-913-4060, Monday – Friday between 8:15 a.m. and 5:00 p.m. (EST)

NC Folklife Institute
PO Box 61222
Durham, NC 27715

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Connecticut;   Idaho;   Louisiana;   Missouri;   New York;   North Carolina;   Oregon;   Pennsylvania;   Vermont;   West Virginia

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