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Cooperative Marketing Program (CMP)

Grants to Louisiana Agencies, CVBs, and Tourist
Commissions for Tourism Advertising

Agency Type:

State

Funding Source:

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Louisiana Department of Culture, Recreation and Tourism (DCRT) - Louisiana Office of Tourism (LOT)

Deadline Date:

05/15/20 4:30 PM CST Receipt or Postmarked by Date

Description:

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Grants of up to $20,000 to Louisiana political subdivisions, tourist commissions, visitors bureaus, and destination management organizations for the marketing of tourism opportunities. Funding is intended for the placement of eligible advertisements in various media outlets. Only the placement of eligible print, TV/cable, radio, digital, and billboard advertisements (i.e., not production cost) is eligible for funding.

Eligible Media:

  • Print (newspapers, magazines, guides, directories whose distribution extends a minimum of 50 miles outside of Applicant’s location)
  • TV/Cable (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)
  • Radio (must have a coverage area that extends a minimum of 50 miles outside Applicant’s location)
  • Digital:  targeted digital display ads (includes banner ads, video, native display/video); dedicated e‐newsletters.
  • Billboards (must be located outside of Louisiana and adjacent to Interstate highway).

GrantWatch ID#:

GrantWatch ID#: 180009

Estimated Size of Grant:

Up to $20,000 in matching funds.

Term of Contract:

Eligible advertising must run between July 1, 2020 – June 30, 2021.

Additional Eligibility Criteria:

Louisiana‐based convention and visitors bureaus (CVBs), tourist commissions, destination management organizations (DMOs), and political subdivisions of the state of Louisiana, created and/or authorized to promote tourism within their jurisdictions may apply.

Consortia of eligible applicants are not eligible to apply for CMP funding.

Ineligible Media:
1. Excluding approved LTA digital programs listed in Attachment E, placement of advertisements on social media (e.g., Facebook) is not eligible.
2. Placement of print advertisements in the Louisiana Official Visitors Guide or digital advertisements on LouisianaTravel.com or its ancillary websites (e.g., AudubonGolf.com) is not eligible.

Pre-Application Information:

One signed copy of the Application Packet must be postmarked on or before May 15, 2020, or received via email or fax by 4:30 PM CST on Friday, May 15, 2020.

The LOT will make every effort to announce awards by Monday, June 29, 2020.

Match percentage is determined by the size of the eligible Applicant’s annual operating budget. Applicant must provide a financial statement or Applicant’s most recent, approved operating budget available at the time of application.
a. An eligible Applicant whose annual operating budget exceeds $300,000 may apply for and is eligible to receive a 50% match of the total cost of media placement, up to the maximum amount of the award.
b. An eligible Applicant whose annual operating budget is equal to or less than $300,000 may apply for and is eligible to receive a 67% match of the total cost of media placement, up to the maximum amount of the award.

Funds will be provided on a reimbursement basis.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Email applications to Chelsea Gravel at: CGravel@crt.la.gov

Or fax to: 225.342.1051

Applications sent via USPS should be mailed to:
Louisiana Office of Tourism
Cooperative Marketing Program/Attn: Chelsea Gravel
P.O. Box 94291
Baton Rouge, LA 70804‐9291

Applications sent via courier should be delivered to:
Louisiana Office of Tourism
Cooperative Marketing Program/Attn: Chelsea Gravel
1051 N. Third St., Room 342
Baton Rouge, LA 70802

URL for Full Text (RFP):

Geographic Focus:

USA: Louisiana

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